About Us

The Cannabis Media Council is the first-of-its-kind trade association on the mission to deprogram the war on plants and people. By leveraging the power of media to uplift wholehearted, people-centered advertising campaigns, the council strives to show positive experiences with cannabis in order to normalize consumption across generations and foster curious and confident consumers in order to grow the addressable market. As an inspirational free resource, the Cannabis Media Council issues the FULL SPECTRUM: Guidelines for Responsible Cannabis Advertising, the industry’s first set of nationwide, self-regulatory standards–now in its third edition and updated annually. The Cannabis Media Council founding leadership team includes industry pioneers from across the U.S. and represents the collective voice of over 400 industry members. To learn more, make a tax-deductible donation, or explore joining, visit cannabismediacouncil.com.

Just say know to cannabis advertising. The CLIO award-winning PSA campaign "I'm High Right Now” has reached all 50 states and the Spanish language version “Estoy High Ahora Mismo” was created in Puerto Rico and celebrated globally. The Cannabis Media Council campaigns address (mis)perceptions about the cannabis plant, products, and consumers. The council's mission is to foster an economic and consumer climate in which the cannabis industry can thrive and prosper. Achieving such success assures consumers are informed and have access to adequate supplies of wholesome products at affordable prices. We believe sharing pro cannabis campaigns will help to foster product consideration to enrich our lives and inspire healthy industry growth. Get the lowdown: I’m High Right Now.