Join the Conversation with Pulse Signal Podcast
Discover New Perspectives on Marketing, Fair Trade, and Cannabis
Planted with Sara Payan,” is an ongoing conversation encompassing the vast world of cannabis, with a focus on education. Sara Payan, educator, policy advocate & author, engages policy makers, media professionals, industry leaders and more, about their relationship with cannabis in the era of legalization.
Impactful Episodes: Voices of Change
Inspiring Stories & Innovative Ideas
Welcome to the "Impactful Episodes" section of Pulse Signal Agency and CMC. Here, we invite you to dive deep into the transformative world of marketing within the cannabis sector and the vibrant narratives of the fair trade movement. Our podcast showcases enlightening conversations with industry leaders who are not only shaping their fields but also positively influencing the community around them. Each episode is a treasure trove of insights, featuring inspiring stories that highlight the courage and creativity of those pushing boundaries in both marketing and ethical commerce. Get ready to be motivated by innovative ideas that drive change and foster a fairer trade environment. By listening to these episodes, you will not only stay informed but become part of a community dedicated to growth, transparency, and positive impact. Tune in and experience how together, we are reshaping the landscape for the better.
Voices of Transformation: Listener Testimonials
Creating educational and training opportunities for brands, healthcare institutions, policymakers and the public through consulting, curriculum and media.
Sara Payan is a nationally recognized and award-winning educator, public speaker, policy advocate, writer and the host of the “Planted with Sara Payan” podcast. An industry veteran with over 18,000 hours of experience guiding and educating the public, Payan has her finger on the pulse of the industry regarding consumer trends and product development and trained cannabis professionals on consumer relationship building and the art of the sale. She has consulted with numerous brands on product development, public outreach, marketing and engagement for businesses. She is an appointee of the California Cannabis Advisory Committee and the San Francisco Cannabis Oversight Committee and was Co-Chair of the San Francisco State Cannabis Legalization Taskforce.
For over a decade, Sara worked for the Apothecarium as their Director of Education and Public Education Officer. She has created educational and training opportunities for healthcare and higher learning institutions, policymakers and the public through lectures, tours, curriculum and media. As a Stage III cancer survivor and former civil rights professional, she believes that educating consumers and policymakers makes for safe access, sound policy and equitable industry opportunities.
Sara has taught and lectured at large healthcare organizations, higher learning institutions and public foundations such as Kaiser, UCSF and UC Berkeley Haas Business School. She has led nationwide large-scale industry training and lectures, including continuing education credit classes at accredited schools for healthcare practitioners through her private practice. Sara created some first-to-market cannabis curricula — the first cannabis education workshop series for City College of San Francisco.
Sara was named among the 100+ Most Important Women in Cannabis for 2019 and 2020. She is a subject matter expert for lifestyle publications such as Self Magazine and is a contributing writer for Rolling Stone and Cannabis Now.
Dive Into Our Podcast Videos!
Experience Planted with Sara Payan- filmed live at MJBizCon and beyond- where the cannabis industry’s most influential voices come together for authentic, thought-provoking conversations.
Hosted by Sara Payan, award-winning educator, policy advocate, and storyteller, Planted bridges policy, culture, and craft with a unique mix of star power and purpose. From Rick Steves, David Crosby, and Little Steven Van Zandt to policymakers like Congresswoman Jasmine Crockett and visionary CEOs driving the future of cannabis, every episode captures the heartbeat of a movement.
Watch exclusive interviews filmed during MJBizCon- featuring entrepreneurs, innovators, and advocates shaping the next era of cannabis commerce and social change. Powered by Pulse Signal Agency and the Cannabis Media Council, these videos amplify authentic storytelling, community connection, and the spirit of collaboration that defines our industry.
Hit play, and be part of the conversation that’s shaping what’s next.